In this podcast, Profitable Hospitality resident expert Ken Burgin talks to celebrity chef manager Karen Lateo of Entree Management, about the many ways chefs can build a local and national reputation. With the rise of TV cooking shows and the public fascination with chefs and food, there are now many more options for a chef who wants to make a name for themselves.

They discuss the value of having your own YouTube channel, being able to talk and cook at the same time, and developing presentation skills. Plus, the difference between publicity and talent management, how to be paid, negotiation with clients, the right way to use social media, and the work needed to get yourself noticed.

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Happy listening!